In 1901, Will Ford’s great-great-grandfather Henry Ford drove a car he had built named “Sweepstakes” in a race against the most famous driver in America. He was not a professional racer, but that day was a pivotal moment. If he had lost, Ford Motor Company might never have existed.
He won.
That victory is part of the Ford identity. It created a legacy of proving what is possible, of innovating under pressure, and of winning. Will Ford, General Manager of Ford Racing, points to that DNA as the roots to Ford’s next bold move.
Ford Performance is now Ford Racing.
The name change is more than a label, and it’s not just marketing. It reflects a promise towards a focus on breaking down the barriers between Ford’s race teams and the engineering of your every day vehicles, whether on or off the road.
This is a direct line from the track to your driveway, and it starts now.
Under the global Ford Racing banner, race cars and performance road cars will be developed side by side by the ingenious minds of Ford engineers and designers. The proven technological durability that survived the Baja 1000 will directly influence the next F-150 Raptor. The lessons in aerodynamics learned at Daytona and Le Mans will shape the performance body sculpt of the next Mustang.
What happens on the track will now flow directly into the vehicles customers take home to their driveways. The first production vehicle created under this new mindset is slated for a January debut.
The Ford Racing vision is not only about machines. It is also about experience. Ford’s racing schools and the Bronco Off-Roadeo are core parts of the Ford mission. These programs allow people to see firsthand the capabilities proven on the track and on the trail and to share in the excitement.
Ford Racing’s new identity has begun rolling out. The full force of Ford Racing is revving up for a January debut with a season kickoff at the Dakar Rally, the Rolex 24 at Daytona, and Ford’s own Season Launch event.
Ford Racing is aiming to compete at the highest levels around the world. From Formula 1 to the World Rally Championship, from Le Mans to Bathurst, the mission is clear.
It’s not just about going to races. The goal is to win.
